A lot of pain goes into launching a product: painstaking time, painstaking effort, painful costs. But we, as innovators, expect it, invite it, because we know our passion will carry us through to launch day, where it will all pay off.

Until it doesn’t. There’s no worse pain than that.

John Hanton is a pioneer in the field of telecommunications, specializing in a unique approach to product marketing and management that focuses on closely monitoring the product through from conception to life-cycle. He is a master communicator, delving beyond the laundry list of wants and intuiting what customers truly value. He acts as a link between customers and developers, translating requirements and technical realities into a language they both understand. He is the quintessential wing-man, possessing the unique people skills and grace under fire to smooth over even the roughest tensions. He does this all while keeping in mind the bottom line, market opportunities and costs.

“Some men see things as they are and say why.
I dream things that never were and say why not.” – Ted Kennedy eulogy for Robert Kennedy, June 8, 1968.